Click here for the audio and video version - read by the author herself.

I used to believe that it took a certain type of person to start a successful business…

A born confident achiever, a money-smart who wakes up every day at 5 AM to visualize her “ultimate vision,” practice yoga for an hour, and be in a kind of bliss that’ll put unicorns to shame.🦄

(Did I also mention that she’s on Forbes 40 under 40, has 100 K followers on Instagram, and an unlimited budget for manicures?)

I wasn’t that type. Far from it.

So the fact that I’ve had a profitable coaching business for six years now—and counting—still feels like a cosmic joke.

Here’s why, logically, I shouldn’t have made it:

1.

I became a coach when I was 26 years old.

“Who the hell would pay to get coached by a 26-year-old!?” I used to ask myself that question, certain my age would sink me.

Turns out, plenty would. I once worked with a client who was older than my mom!

It felt intimidating at first, but after a while, I learned that if you can establish yourself in the right “niche”. If your coaching solves a meaningful problem for a specific group of people, age isn’t a problem. 

Do you ask your dentist how old they are? Didn’t think so.

Coaching works the same way: if you can help, you’re hired. Age just melts into the background.

2.

I started without formal training.

Before I ever called myself a coach, I was coaching. I read obsessively about yoga, psychology, personal growth, and life coaching. I coached colleagues, led events, and even created my own results by diving deep into my personal experiments.

My first niche was helping women in long-distance relationships. Specific, isn’t it?

I started enrolling paid clients before any formal training. 

Eventually, I invested in the Wayfinder Coach Training with Martha Beck. But only after a solid half year of making at least four figures a month coaching real paying clients.

That’s when I learned the difference between being a coach and running a coaching business. And let me tell you: it’s the size of a humpback whale. 🐋

Coach training doesn’t auto-magically help you earn a good living as a coach. Business training does. 

3.

I’m dangerously not motivated by money.

I’ve tried all the money mindset healing techniques under the heaven, and while it was useful in many ways, here’s the truth: I’m just not interested in money for money’s sake.

Most entrepreneurs get fired up by big revenue goals. I forget mine… constantly. (Please don’t tell my CFO.)

What gets me up in the morning? Freedom.

Working from anywhere, being in full control of my time, making a difference, sharing my gifts, taking care of Mother Earth, buying arts, and keeping a steady flow of blueberry kombucha.

4.

I didn’t see myself as an “entrepreneur.”  

Please don’t take me to Shark Tank. I want to be in a hot bath with Epsom salt and lavender! 

I have zero clues and sub-zero interest in fundraising.

I’m allergic to networking events. I don’t know how to “work a room” and “create meaningful connections that lead to business opportunities.” (Or am I just too lazy to?)

#introvert 

Which relates to the following: 

5.

I have unstable and limited energy.

I’m a Highly Sensitive Person. My nervous system is delicate. I feel everything, and it’s intense. I get easily overstimulated. So I need a lot of downtime. Without space to “just be,” I turn into a cornered animal, or I get sick. To thrive, I’ve had to accept my energy’s ebb and flow and treating rest as a cornerstone of my success.

6.

I’m way too emotional. 

I cried watching Kungfu Panda. Every month, my partner deserves a medal of bravery when PMS rolls around.

For me, running a business has been 90% emotional management.

Making my emotions my ally instead of my enemy is like cracking open the treasure chest that I had sat on my whole life. It’s powerful stuff!

Now I base my business decisions on how I feel in my body. (Which turns out to be highly profitable and helps me not to hate my life. Who knew?)

7.

I can be all over the place.

Aside from coaching, I love writing, dance, watercolor, calligraphy, sketching, theater, poetry, documentary filmmaking, pottery and more.

Building a business has been about finding ways to use my various passions while simultaneously allowing my business not to be the expression of everything I love.

Freeing my creative energy while simultaneously channeling it to create actual results: clients, income, and long-term impact.

Those are the fine lines I still sometimes trip over. 

8.

I get a headache when I look at numbers.

I’ve gotten better at reading financial reports, but quarterly reviews still make me reach for the Panadol.

9.

Discipline? Not My Strong Suit

I can’t maintain a meditation streak for more than 4 days. I’m allergic to routines and I’ll never join Robin Sharma's 5 AM Club. 

But here’s the strange thing: my love for change has made me more resilient to the chaos of entrepreneurship. Uncertainty is my dance. 

10.

I’m super woo woo.

I do stuff that makes legit entrepreneurs’ eyebrows raise so high they may fly away.

New Moon rituals? Check. Sage burning, oracle decks, crystal grids, and chats with the Universe? Double-check. My Monday meetings often include me consulting one of four oracle decks to connect with the soul of my business.

And guess what? It works. No side effects, except maybe a surge of courage and steady income. So who’s laughing now?

11.

I doubt myself and feel afraid all. the. time.

Don’t let my reels fool you. I probably sweated buckets in those shots. I’ve given 3 TEDx Talks (gasp!). And I still think it's a miracle that I didn’t vomit on stage. I had to learn to do everything afraid. Because fear and I are in a perpetual state of coexistence.

12.

I don’t have everything figured out.

My life is not a Pinterest board. It’s full, messy, crazy human. 

I got a divorce when I was 29, roamed the world as a nomad, found new love and got pregnant a year later, had a baby during the Covid lockdown. 

My baby turned two a few weeks ago. This morning our nanny blew up my whole schedule because her nanny got sick and couldn’t babysit her son; so, she couldn’t babysit mine. (You can’t follow? Me neither.) 

Plus, I think my earbuds are in the washing machine. 

I’ve had (and still have) all the reasons to fail.

But I started a coaching business anyway.

Despite (and because of) all these “weaknesses,” I’ve built a profitable business for 6 years and counting - one that earns six-figure per year, gives me all the freedom and gets me paid to change the world. 

And here I am: still an emotional, highly sensitive, tree-hugging hermit whose brain goes “poof” in front of a profit-and-loss statement.

So if you’re dreaming of making a living as a coach, but wonder if you’ve got what it takes, here me on this: bet on yourself, get the right support, and take action anyway.  

Soon enough, you’ll discover what I learned after all these years…

Your flaws, once embraced, become your magic.

Anthem for the Imperfect

a poem

I never arrived polished,
not the kind who moves like a jaguar,
slick and sure in every step.
I came stumbling, hands uncertain,
a traveler who wore her fears like bracelets,
each one clinking as I walked,
finding my way by starlight.

They called it weakness,
this heart of mine,
so tender it bruised beneath its own weight.
But in that softness, I found steel -
a quiet, unyielding strength,
like the stubborn grass that breaks through concrete.

I am unfinished, unraveled, raw,
an anthem for the imperfect,
the ones who push their boats out to sea,
even when the world says “not enough.”

And maybe that’s the beauty -
this life woven in the gaps,
the cracks where the light sings through,
a path marked by courage,
by faith that the story was never meant
to be sure or smooth,
but fiercely, imperfectly, whole.

Milena xo

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P.S: Get paid to change the world (and have all the freedom you want, too!) 

It’s possible to start a thriving coaching business. All you need is a little help. 

Check out these results: 

• After making happy money from coaching for 3 years, K. quit her 9-to-5 to become a coach fulltime, having all the freedom she always wanted. 

• T. went from zero to being fully-booked at a price point she didn’t believe she could charge. She has quit her ful time job to have more time to travel, live her life and grow her coaching business. 

• After just 1 month of working with me, A. enrolled a client on $ 2,500 coaching package helping moms become VA.

• After just 2 months of working with me, L. had 2 premium clients signed up on $1,000 + package. He then hosted an online workshop with 40 attendees - with no website, and little social media presence. 

• A. quit her consulting job and moved to a paradise island. She had coaching calls in front of the ocean. She wrote to me “I feel like I’m ‘retired.’ I have all the freedom and external achievements I ever dreamed of.” 

If they can do it, so can you!

This is why I’ve built this informative FREE guidebook called “The 7-Part Enrollment Session Success Blueprint”, so that you can feel confident to enroll clients who adore you and are willing to pay you without question.

Click the image below to download the guidebook.

I’ll see you inside!

Hey, fellow purpose-driven human!

I’m Milena. When I was 24, I said no to corporate job offers to “do my own thing.”

9 years, some major fumbles, 3 TEDx Talks, 1 published book, 50,000 followers, and hundreds of clients (from 15+ countries) later…

I make a multi-six-figure living as a coach while spending most of my time walking barefoot in my apartment. #introvertgoal

I know you want to make a difference.

I’m here to help you turn that calling into a financially sustainable coaching business — while staying away from the hustle, and skipping the pitfalls that trip up most new coaches.

Quit your 9-to-5. Move to a paradise island. Slow yoga every morning. Work from sunlit cafes. Make time for loved ones (including yourself). Grow your influence. Wake up excited about your day. And serve only the clients who light you up…

All of that (and more!) is possible, once you have the right support.

Let me help you shine.

SHARING = LOVING