“I’ve worked on my mindsets. I’m doing breathwork every day, but I still struggle to attract abundance.” 

It’s 4:30 PM. As I’m closing the day by clearing my inbox, I found this email from a new coach. 

I sigh as I sense the loss and confusion in her words. 

It’s not the first time someone has shared with me about this problem. 

And I get it. 

With so much misinformation about “manifestation” out there, it may seem that if you make a list of 10 things you’re grateful for, put up a vision board, get yellow crystals, think happy thoughts, and use breathwork to up your frequency… new clients will be banging on your doors while you’re in downward dog. 

From my experience of growing a coaching business from scratch since 2016, these practices can be useful, but they’re not the full answer. 

No matter how strong your mindset is, you won’t create real business income and impact if you don’t have the right strategies.

Take something as simple as baking. 

Having the right strategies is like having the right recipes. 

I can heal my chakras until the cows go home but if I don’t follow a step-by-step recipe, my croissant will still look like tofu - if I’m lucky.

And building a coaching business is a whole lot more complex can baking a croissant. 

When I work with a client to help them start their coaching business, I provide them with a step-by-step “recipe” that I’ve developed after years of trials and errors, and after investing tens of thousands of dollars myself in learning from amazing business coaches out there. 

Based on that recipe, here are 5 practical things you can do to start earning abundantly with your coaching work:   

1

Find your coaching sweet spot 

Your coaching sweet spot is more than just your coaching specialty (or your niche). 

Your coaching sweet spot lives at the intersection between what you have most to offer and what your ideal clients most want (and will be most willing to invest). 

Here are the questions that’ll help you find out: 

• What’s the biggest challenge you’ve overcome so far? 

• What’s the biggest achievement that you feel truly proud of? 

• What’s the biggest personal transformation you’ve experienced in your life that now you feel called to guide others through?

• What is the thing your friends or colleagues always come to you to ask for help with? 

• What’s the thing you’re known for in your current circle?
  (Imagine when you announce “I’ve decided to start offering coaching to help people get results in XYZ” people will be like “Oh, of course, that makes sense! You’re so good at XYZ.”)  

Journaling about those questions will give clear clues on how to start finding your coaching sweet spot. 

Once you’ve done enough digging, try fill in the blank in this sentence: 

I help A go from B to C - as they D. So they can E. 

• A: your target audience 

• B: how they’re feeling 

• C: how they want to feel 

• D: tangible results you help them achieve 

• E: their long-term aspiration 

Here are two examples: 

“I help ambitious women in corporate go from feeling lost and self-doubt, to feeling clear and empowered - as they take their next best career move. So they can create the work and life they truly love.” 

“I help new first-time mothers go from exhaustion to feeling radiantly healthy - as they improve their nutrition by following a simple step-by-step method. So they can create a healthy life for themselves, their children, and their families.” 

2

Create your signature framework 

Your signature framework is a proven step-by-step system to guide the clients to the promised results of your coaching program. 

Now, I know coaching is all about being present and responding to what the clients need in each session. But if you want to deliver a big transformation over a long period of time, a structure helps immensely as signposts along the way. 

Imagine you want to take people to climb Everest. You won’t say, “Okay let’s just go. And we’ll figure it out using my intuition.” There should be a roadmap and guideposts for both you and the clients to know that you’re on track.

This signature framework is also your intellectual property. Built from your years of trials and errors.

Your signature framework will save your clients years of wasted efforts and time. 

In my opinion, this is what the client really pays for when they enroll in your program.  

When I work with coaches to help them launch their business (6 month or year-long program), I guide them through a 5-Stage Business Growth Framework including:

1. Find your coaching sweet spot 

2. Create your signature framework and coaching offer

3. Launch your offer & start working with real clients

4. Build your sales funnel   

5. Set up systems for long-term growth

What about you? What’s a 3-to-5-step framework you’ll guide clients through getting their results? Start noting down your ideas now. 

3

Build a comprehensive coaching program offering

When we think about coaching, we often think only about the coaching sessions. But the sessions alone are not complete to deliver an experience powerful enough to get your clients’ amazing results. 

Think of your coaching not as individual sessions but as a comprehensive program with various support elements. 

Which support elements do you want to include in your coaching program to deliver the big transformation over the course of 3 months, 6 months, or even a year long? 

Can you provide 24/7 access to Whatsapp or Voxer so your clients can reach you whenever they need it and you respond to them within 48 hours? 

Can you provide a strategy session at the beginning of the program? 

Can you provide VIP day? Recorded meditation track? Video exercises? Customized journaling book? VIP session with a guest healer? A monthly group session to learn from your other clients? 

When it comes to designing support elements for your coaching program, the only limitation is your creativity.

Make sure to not create too many so as to avoid confusing your clients. (Between 5-7 support elements are sufficient) 

And offer only what you love to deliver. Nothing is worst than promising a support element that you later dread. 

4

Make the shift from time-based pricing to value-based pricing

If you’ve implemented the strategies above, it’ll make it so much better to make this shift.

You don’t want your ideal clients to learn about your fee and go: “Okay $ 500 for a package of five 1-hour sessions. That means $ 100 per hour?”

In coaching, time-based pricing is broken because it simply does not make sense. 

The clients cannot pay you for your time because that’s not what they’re getting. 

When they “pay you for 5 hours”, does it make their normal Tuesday magically becomes 29 hours instead of 24? I don’t think so. (If that is actually possible. They’ll need to pay for a lot more than that.) 

What the clients pay for is the signature framework that you’ve built over years of trials and errors, and the comprehensive level of support you’re offering.

What the clients pay for are the years they’ll save from wasting time, effort, and money struggling without support. 

What the clients pay for is the transformation, the results, and the possibilities of what that’ll bring to their relationships, careers, and wellbeing. 

So how much should you charge? Charge an amount that feels fair, that also makes you feel expanded, inspired, elevated, and a little bit afraid. 

Still feel nervous about charging for your coaching? Read my article on the 3 money mindsets you need to unlock your income. 

5

Position your expertise 

Before a potential client meets you in the discovery session, they should already gain a lot of value from you and trust you as the go-to expert to help them through their struggles. 

You do this by creating original, quality content regularly in the form of a blog, video show, Livestream series, or podcast. 

Pick one form of content that feels easiest to you, and get started. 

I’m a fan of blogging. I love how accessible it is. 

You don’t need fancy equipment or a complicated tech setup. It’s also easy to turn an article into a podcast, or video. 

If you’re thinking about blogging, I’ve made a step-by-step guide to help you start a blog and not give up on it. 

Grab it for free now below: 

Keep your breathwork, your crystals, and your weekly visit to the local reiki healer. But don’t forget to implement real business strategies.

Put the tips I gave you here into action. Soon enough, you’ll see happy money flowing your way.

And yes, it may also happen when you’re in downward dogs.

PS: Tell your story, make your impact

Creating story-based content is the fastest way to connect with your audience and build an authentic personal brand.

I’ve created a fill-in-the-blank 5-part story canvas to help you craft a compelling story that resonates and inspires.

Download for free below!

SHARING = LOVING